Adnan Bashir has been the person responsible behind the toil and success of quality design and print solutions. A TIU graduate from the class of 1989, Adnan started his production house – Vantage – in 1992. With just five people initially, Vantage is now a well-established and highly reputed printing house in Pakistan. Today, a work force of about 130 people converts at least 120 tons of paper every month into international quality print and packaging matter.

A humble start with an initial investment of rupees 180,000 saved from the salaries Adnan received from his first and only job at Ferozsons 1988-1992 — survival hinged on a rented house, one small printing machine, an Apple Macintosh LC2, some old furniture and him. Initially, he did every thing with his own hands, minor and major. He was the salesman, the designer, the prepress artist and the machine man, all at the same time.

The award winning annual report of Union Bank in 1992, his first, proved to be the turning point for Vantage. Soon after specializing in annual reports he got involved into home textile packaging. Today, Vantage is an approved source of printing/packaging for more than 40 international brands exporting to many countries all over the world, including China and India.

Pushing the envelope of innovative business strategies, marketing, and customer experience, he opened Vantage Marketing & Communication in 2007. Consulting for marketing, launch strategies, branding and project management, Adnan, today is widely recognized for his many contributions to real estate marketing in and outside Pakistan.

He is one of the country’s leading design strategists, with nearly two decades of experience in graphic design and color management. His work as a designer has been recognized by virtually every major competition, earning Vantage top awards in a row since 1992.

His success as a printer is directly related to the varied roles he has successfully performed throughout his career. When colour becomes an issue, Adnan offers his colour expertise in colour strategy, emotions, trends, and technology. He is recognized as a color authority in colour management around the printing industry in Pakistan. Looking for a fresh challenge, Adnan has recently introduced Vantage in UAE.

Adnan holds an MBA degree with a specialization in Marketing, a Diploma in Video Editing, Compositing and Special Effects from Hollywood Film School, and various courses & workshops in Graphic Design, Colour & Print Management from the leading institutions in United States.

With a 12 handicap, Adnan is a keen golfer, top on net merit list of Royal Palm & Country Club during 2005-06.